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Learn how to save a life this september

St John Ambulance, the nation’s leading first aid charity, is launching Save a Life September this year as part of a campaign to equip as many people as possible with vital first aid skills.

During September, the charity will be giving free demonstrations at locations in the West Midlands, starting with Birmingham on 3 and 4 September. The public will learn how to save a life using five easy to follow techniques and will receive a free pocket-sized first aid guide to carry in case of emergency.

In Birmingham, St John Ambulance trainers will hold special sessions in Victoria Square on Saturday 3 September.  On 4 September volunteers will be at Tesco Aston Lane Birmingham delivering first aid demonstrations alongside fundraising collections.

Further events will take place at Touchwood Shopping Centre Solihull on 12 September and Cannon Park Shopping Centre Coventry on 24 September.

Research carried out by St John Ambulance last year showed that up to 150,000 people* die every year in situations where first aid could have given them the chance to live. This includes nearly 900 people who choke to death, 2,500 who asphyxiate from a blocked airway and 29,000 who die from heart attacks. 

In addition, the charity found that around 58% of people wouldn’t know what to do if faced with a medical emergency and a quarter would do nothing.

Richard Green, County Chief Executive Officer for St John Ambulance West Midlands, said: ‘Learning first aid is one of the single most important things you can do in your life. You never know when you may need it – at work, at home, in school, playing sport – you just don’t know. With basic first aid skills, anyone can be the difference between a life lost and a life saved and what could be more important than saving someone’s life?’

‘By launching Save a Life September and holding first aid demonstrations across the country, we want to reach as many people as possible, so that more people are equipped with the skills to save a life. Anyone who needs first aid should get it and armed with this knowledge we can all be the difference between a life lost and a life saved.’

To find out more about events in your area, visit or call 08700 10 49 50.  Download the poster.

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